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My special guest is Madeline Di Nonno, Executive Director of The Geena Davis Institute on Gender in Media and See Jane. We'll be talking about why gender representation in media matters and what message it sends to young children.
Six years ago, while watching children's television programs and videos with her young daughter, Academy Award winner Geena Davis noticed a remarkable imbalance in the ratio of male to female characters. From that small starting point, Davis went on to raise funds for the largest research project ever undertaken on gender in children's entertainment (resulting in 4 discrete studies, including one on children's television).
The research showed that in the top-grossing G-rated films, there were three male characters for every one female - a statistic that still has not improved.
The concern was clear: What message does this send to young children?
The Institute is the leading resource for gender in media research, trends and education for the entertainment industry and the public.
SEE JANE is a program of the Institute that utilizes research, education and advocacy to engage the entertainment industry and recognize the need for gender balance and varied portrayals of females and male characters into movies, TV, and other media aimed at children 11 and under. We work cooperatively and collaboratively with entertainment creators to encourage them to be leaders in creating positive change
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